HB Collective exists to identify and develop unique, independent hair and beauty brands to inspire both salon professionals and the end consumer alike. Their core brand is Great Lengths which is established in the hair industry as the world leading brand of premium professional 100% human hair extensions.
The HB Collective business is driven by the increasing consumer interest in the beauty and more specifically professional hair salon market. We like the HB Collective business due to its market characteristics where demand for its premium products shows relatively low price elasticity and is in essence a consumable to its target segment. We view the HB Collective platform as our vehicle to further explore the professional hair salon market.